United Way... Our Brand and what it means... | |
| As the rainbow, in a fusing of nature's elements, achieves unity from variety...so does United Way, in a blending of human diversity, create harmony and unity of purpose. | |
| The rainbow springs from the helping hand, representing the hope of a better life possible through United Way. |  |
| The image in the center, the symbol of mankind, is cradled by the helping hand. It shows that all people are uplifted by United Way. |  |
| At the bottom is the helping hand. the hand symbolizes the services and program supported by United Way. |  |
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| "The sun-like rainbow growing out of the hand... is a positive symbol. It helps signal a new United Way... vibrant, exciting, colorful, positive and changing." Saul Bass | |