Opportunities for Growth
(statistics from United Way & Community Chest Cincinnati Ohio)
 
When assessing your account's potential, think of the possibilities instead of past giving.  What could your account raise:
  • If all cash donors gave through payroll deduction?
  • If all non-donors gave $1 per week through payroll deduction?
Compare your account's average giving and participation against benchmarks and identified areas of opportunity for growth.  Apply a few "what if" scenarios to determine how an employee giving increase can be easily achieved.
 Corporate
Per Capita		 Employee Per
Capita		Percent
Participation		 Average Gift
Community
Average		$51.04 $100.41 46.6%$215.39
All Major Firms$74.51$175.80 59.3%$296.70
By Employee Size        
1000+$68.53$149.51 53.6%$296.70
500+$28.71$54.46 39.3%$278.88
250-499$33.02$67.03 40.5%$165.32
100-249$30.86$54.58 36.8%$148.31
50-99$27.31$54.28 41.6%$130.61
25-49$30.44$56.85 48.6%$117.04
1-24$38.37$94.47 55.6%$169.81
Focus: Average Giving
What if the average giving moved up to X amounty of dollars? (Choose a dollar amount.)

    _____ (number of donors)
x  _____(average gift)
=$_____possible dollars raised

Focus: Participation
What if participation moved up to X percent?
(Choose a percentage amount.)
    _____ (number of employess)
x  _____ (X percent)
x$ _____last year's average gift
=$ _____possible dollars raised
or

 

 

 

or
What if all cash donors moved to payroll deduction?

    _____ (number of cash donors)
x  _____(average payroll gift)
=$_____possible dollars raised

 

What if all non-donors gave $1/week through payroll deduction?

    _____ (number of non-donors x $52)
+$_____ (employee dollars raised last year)
=$ _____possible dollars raised

MAKING A DIFFERENCE EVERY DAY.  GIVE TO THE UNITED WAY.